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Sales & Lead Manual

FMG Ecosystem — Internal Sales Team

Sales & Lead Generation
Action Manual

Live leads with contact info · Scripts you can copy & send · Tools to close deals today

14
Hot Leads
11
Warm Leads
25
Total Leads
6
Ready Scripts
0

Hit the Ground Running — Do This First

✅ Your First 2 Hours — Step by Step
  1. 1
    Open the Live Leads section below
    Filter to "Hot" leads → Start with the first 5. These are pre-researched orgs that need exactly what we sell.
  2. 2
    Copy the Cold Email script
    Scroll to Scripts section → Copy "Cold Email — GrantPortal" → Personalize the [brackets] with their org name.
  3. 3
    Send the email directly from here
    Click the 📧 button next to any lead. It opens your email client pre-addressed. Paste the script, personalize, send.
  4. 4
    Log the contact in the CRM
    Go to [object Object] → Contacts → Add the person you emailed. Set status to "Lead". Add a note.
  5. 5
    Set a follow-up reminder
    Day 3: WhatsApp/SMS. Day 7: Follow-up email. Day 14: Phone call. The sequence is in Section 6 below.
  6. 6
    Repeat with 5 more leads
    Goal: 10 emails sent in your first 2 hours. Even 2 conversions = $580+/month in GrantPortal revenue.
$29/mo
Community plan close
2 closes = $58/mo recurring
$299/mo
White-label Starter close
1 close = $299/mo recurring
$1,000/mo
Corporate Midsize close
1 close = $1,000/mo recurring
0.5

Everything You Can Sell — Full Ecosystem

The FMG ecosystem has 15+ revenue streams across 6 domains. Know them all — every conversation is an opportunity for multiple products.

📋
GrantPortal🔥 Hot View
$29/mo – $3,000/mo
Target: Arts orgs, non-profits, universities, ASOs
AI grant writing, 2,400+ funders, white-label. Best recurring revenue.
🎵
TuneShack Studio🔥 Hot View
Per-session booking
Target: Musicians, podcasters, content creators, Toronto artists
Recording, video, podcast, performance spaces at 163 Queen St E.
🎓
TuneShack Academy🔥 Hot View
$500–$2,000/course
Target: Aspiring musicians, community youth, ODSP/OW eligible
6 courses with certificates, installment plans, government assistance accepted.
🧹
AduClean🔥 Hot View
$120–$400/clean
Target: Scarborough/Toronto homeowners, Airbnb hosts, property managers
Residential cleaning — proposals, quotes, agreements all automated.
🎙️
FMGCAST Podcast Network View
Creator plans + sponsorships
Target: Podcasters, YouTubers, content creators, brands
Creator dashboard, AI content suite, sponsorship marketplace.
🏢
Studio 163 HUB🔥 Hot View
Event/venue rentals
Target: Event organizers, community groups, corporate clients
Venue & event space at 163 Queen St E. Bookable online.
🎨
The Collective — Digital Arts View
Art sales + licensing
Target: Digital artists, collectors, brands needing art licensing
VR gallery, live auction, license store, artist portal.
🎧
Flux Music Platform View
Streaming + licensing subscriptions
Target: Independent musicians, music labels, streaming fans
Stream, monetize, license. Analytics + creator tools.
🌟
Kandice KASH View
Music + merch sales
Target: Music fans, merch buyers, event promoters
Full artist platform — music, videos, merch store.
🛍️
ByKadi View
E-commerce + design services
Target: Fashion buyers, design clients, creative service seekers
Online shop + portfolio + design commission bookings.
📛
Curtis Badges View
Custom badge orders
Target: Event organizers, schools, businesses, branding agencies
Custom badge maker, gallery, admin — fully online orders.
📜
FMG Estate Planner View
Estate planning subscriptions
Target: Adults 40+, families, financial advisors
Will builder, power of attorney, living will, digital assets.
📺
PWAMP Media Player View
Licensing + subscriptions
Target: Venues, businesses, event AV teams
Media player and slideshow platform — license for commercial use.
💻
Tech Support Services🔥 Hot View
$80–$150/hr or retainer
Target: Small businesses, non-profits, orgs needing IT
Onsite + remote IT support, proposals, invoices — all built in.
💼
GrantPortal White-Label🔥 Hot View
$299–$599+/mo
Target: ASOs, arts councils, universities wanting branded portal
Rebrand GrantPortal for your members. Full white-label B2B product.
🤝
APAA Non-Profit Portal View
Donations + memberships
Target: Performing arts community, volunteers, donors
Full non-profit site — events, donations, impact tracking.
🎞️
Cassette Jukebox🔥 Hot View
$1.99–$4.99/download
Target: Music fans, FMG artists, nostalgic hip-hop heads
Digitized cassette recordings sold as paid downloads. Admin + artist submissions.
💡 Cross-sell strategy: A non-profit comes in for GrantPortal → also pitch TuneShack Academy for their staff, AduClean for their office, Tech Support for their IT needs. Every client can be worth 3–5 products.
1

Live Leads — Click to Contact Now

Every lead below is a real Toronto-area organization. Click 📧 to email, 📱 to call/text, 🌐 to visit their website. All contact info is ready to use.

25 leads shown
Hot
Canadian Music Centre
Music & Arts · Toronto
Hot
Toronto Arts Foundation
Arts Service Org · Toronto
Warm
Toronto Symphony Orchestra
Music & Arts · Toronto
Warm
Luminato Festival Toronto
Arts Festival · Toronto
Warm
FACTOR Canada
Music Funder · Toronto
Warm
Ontario Arts Council
Arts Service Org · Toronto
Hot
Black Arts Initiative
Non-Profit · Toronto
Hot
Toronto Music Industry Association
Music & Arts · Toronto
Hot
Canadian Independent Music Association
Music & Arts · Toronto
Warm
Polaris Music Prize
Music & Arts · Toronto
Hot
Hot Docs Documentary Festival
Film & Media · Toronto
Warm
TIFF (Toronto International Film Festival)
Film & Media · Toronto
Hot
Reel Asian International Film Festival
Film & Media · Toronto
Hot
imagineNATIVE Film + Media Arts Festival
Film & Media · Toronto
Warm
United Way Greater Toronto
Non-Profit · Toronto
Hot
Regent Park Community Centre
Non-Profit · Toronto
Hot
Dixon Hall Neighbourhood Services
Non-Profit · Toronto
Hot
Jane/Finch Community & Family Centre
Non-Profit · Toronto
Warm
Sistering – A Woman's Place
Non-Profit · Toronto
Hot
Tropicana Community Services
Non-Profit · Toronto
Warm
Ryerson/TMU Faculty of Arts
Academic · Toronto
Warm
York University Research Office
Academic · Toronto
Hot
Residential Lead — Scarborough
AduClean · Scarborough
Warm
East York Residents Association
AduClean · East York
Hot
Airbnb Host Group Toronto
AduClean · Toronto
2

Ready-to-Send Scripts — Copy & Go

Click any script to expand it. Hit "Copy Script" and paste it into your email/text/phone notes. Personalize the [brackets] with the lead's info.

📧 Cold Email — GrantPortal
📱 WhatsApp / SMS — Follow Up
📞 Phone Script
🔗 LinkedIn Connection Note
💰 Shoe Sale Promo Text
🎞️ Cassette Jukebox Promo
3

What You're Selling — Pricing Quick Reference

PlanPricePitch It As
Community Weekly$8/week"Try it this week — less than a coffee"
Community Monthly$29/month"Less than a dinner out — pays for itself with one grant"
Annual~$290/year"Save 2 months free — commit to your grants"
Corporate Small$300/month"Your team needs this — 5 users, unlimited grants"
Corporate Midsize$1,000/month"Enterprise tools at a fraction of hiring a grant writer"
White-Label Starter$299/month"Brand it as your own — serve all your members"
White-Label Pro$599/month"Custom domain, full branding, team seats — own it"
All prices CAD. Free trial available for all plans. Direct to: grantportal.store
4

The 4-Touch Follow-Up Sequence

Use this for every lead you contact. Most sales happen on Touch 3 or 4 — don't stop at Touch 1.

Touch 1 — Day 1
📧 Cold Email
Personalized intro email with their org name + free grant report offer. Use the script from Section 2.
Touch 2 — Day 3
💬 WhatsApp / SMS
Quick check-in text. Keep it under 3 lines. Reference the email. Copy SMS script from Section 2.
Touch 3 — Day 7
📧 Follow-Up Email
Add urgency — "Grant deadline coming for your sector." Include one specific grant they qualify for.
Touch 4 — Day 14
📞 Phone Call
"Did you get a chance to check out GrantPortal?" — See phone script in Section 2. 90 seconds max.
5

Your Tools — Everything You Need

Sales Hub/sales
Lead lists, pitch angles, pricing, execution plan
Ecosystem CRM/crm
Track leads, manage pipeline, send campaigns
Violet AI/violet
Ask for lead lists, campaign ideas, revenue snapshot
Command Center/command
Live platform stats across all products
Shoe Sale (Public)/shoes
Share this link — direct buyers to browse inventory
Shoe Admin/shoe-admin
Toggle stock, update photos, manage listings
Cassette Jukebox/jukebox
Public storefront — digitized cassette downloads
Cassette Admin/cassette-admin
Upload tracks, approve submissions, manage inventory
MasterHub/MasterHub
800+ pages — everything in one place
Grant Portal (live)grantportal.store
The product you're selling — demo it in sales calls
6

Team Contacts & Chain of Command

👑 Owner
George Flowers
mrflowers221@gmail.com
Approve all corporate/enterprise deals. Decisions stop here.
🥈 Sales Lead
Zvika Thered
zthered@gmail.com
Lead salesperson for GrantPortal. Take direction from Zvika for daily sales ops.
👩‍💼 Admin
Jumai Muhammed
jumaihmuhammed2@gmail.com
Coordinates admin, CRM access, onboarding. Contact for account setup.
7.5

Cassette Jukebox — Digital Downloads

Public Store: /jukebox — Share with music fans, hip-hop heads, FMG community
Admin: /cassette-admin — Upload tracks, approve artist submissions, manage inventory
Artist Submit: /CassetteSubmit — FMG artists submit their digitized tapes for review
Pricing: Tracks from $1.99 CAD · Set price per track · Instant download after purchase
Who buys: Music fans, collectors, FMG community, hip-hop nostalgia buyers
Use the Cassette Jukebox Promo script in Section 2 to blast your contacts and social media.
7

Flash Shoe Sale — Share & Sell

Public Page: /shoes — Share this link on Facebook, WhatsApp, Kijiji, everywhere
Admin: /shoe-admin — Toggle availability, upload photos, manage listings
Call/Text: 647-391-6314  |  WhatsApp 647-391-6314
Payment: E-Transfer to mrflowers221@gmail.com · Cash on pickup
Location: 114 Roebuck Dr, Scarborough ON M1K 2H5
Use the Shoe Sale Promo Text script in Section 2 to blast your contacts. Every share is a potential sale.

⚡ Quick Reference — Cut Out & Keep

Sales Hub/sales
Violet AI/violet
Shoe Sale/shoes
Shoe Admin/shoe-admin
Zvika (Sales Lead)zthered@gmail.com
FMG Ecosystem Sales Manual · Updated May 22, 2026 · Confidential — Internal Use Only
Questions? Ask Violet at /violet or contact mrflowers221@gmail.com